A/B Test your Flows

Test different variations to see what resonates best with your audience.

The most efficient way to figure out what kinds of messages and offers resonate best with your audience is through A/B Testing. Set up an A/B Test in your Flows to figure out how to optimize your SMS strategy and see the best results possible.

Examples

Opening Lines

Test whether a direct announcement or a personalized greeting works better.

Message Tone

Compare formal, professional language against casual, friendly communication.

Emoji Usage

Determine if emojis enhance or distract from your message’s impact.

Message Length

Compare short, concise messages against longer, more detailed ones.

Call-To-Actions

Test different action phrases to see which variation prompts more clicks.

Mystery Offers

Test different types of surprise incentives to see which drives more orders + engagement.